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Inspire a Nation
Business Mentoring
(A Williams Family Investment Group Company)


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(August 24 - 25, 2020) "Marketing Campaigns of $10 Million Revenue Insurance Agencies" 2 - Day Best Practices Workshop

  • Mon, August 24, 2020
  • 9:00 AM
  • Tue, August 25, 2020
  • 5:00 PM
  • Online Web Training https://attendee.gotowebinar.com/register/7500465211842108429

Registration

  • The August 24 -25, 2020 ONLINE Fix My Insurance Agency Workshop is free to all active paid member agencies.


    All agency staff and team members are encouraged to participate in the Online Workshop!
  • Reserved for VIP Attendees such as sponsors, the senior leadership of an insurance carrier, leadership of insurance organizations such as the Big I, PIA, NAIFA, etc, and special guests that Dr. Williams' Personally invited to attend the Workshop.

    A special registration code is required!

    ONLY use this registration type if you were personally invited by Dr. Williams or a senior staff member of Inspire a Nation Business Mentoring.

The August 24 - 25, 2020, Marketing Campaigns of $10 Million Insurance Revenue Insurance Agencies " 2 - Day Workshop will be an ONLINE event that is free to insurance agents and their staff.



REGISTER AT 

https://attendee.gotowebinar.com/register/7500465211842108429


Here is the workshop agenda: https://bit.ly/10millioninsuranceagencyworkshop


The ONLINE "Fix My Insurance Agency"  BEST PRACTICES Process Implementation Workshop.

We welcome all of the solution providers that will be on hand during the ONLINE workshop to help with implementation of processes.









Upcoming Workshop Dates:


(Monday - Tuesday) August 24 - 25, 2020 (Online)


(Monday - Tuesday) October 26 - 27, 2020 (Location TBD)


(Monday - Tuesday) November 16 -17, 2020 (Location TBD)



Cost:


Free for all insurance agents and their staff



Time: 9:00 AM - 5:00 PM (CENTRAL)


(7:00 PM - 9:00 PM Day 1 - Additional Implementation Support)


 

Location: 




MARKETING CAMPAIGNS OF $10 MILLION REVENUE INSURANCE AGENCIES - WORKSHOP AGENDA

Note: All training times are CENTRAL TIME! Please adjust based on your local time zone. 

(Example: 9 AM Central = 10 AM Eastern, 8 AM Mountain, 7 AM Pacific)


Day 1 TRAINING STATIONS


STATION ONE:

9:00 AM – 9:50 AM

 Introduction, Training Goals Explained, 4 Types of Discipline, Agency Math Formulas


STATION TWO:

10:00 AM – 10:50 AM

Setup and demonstration of core marketing technology tools


STATION TWO:(Cont’d)

11:00 AM – 12:00 PM

Setup and demonstration of core marketing technology tools


LUNCH: 12:00 PM – 1:00 PM


STATION THREE:

1:00 PM – 1:50 PM

Generating a prospect list, Lead Tracking Methods, and Tools


STATION 4:

2:00 PM – 2:50 PM

Lead follow-up method and timelines, Calendar Blocking best practices


STATION 5:

3:00 PM – 3:50 PM

Selecting Staff Marketing KPIs

KPIs or Key Performance Indicators are the foundation of getting the best results from agency staff, tools, and resources


STATION 6:

4:00 PM – 4:50 PM

How to pay, bonus, and commission agency team members to increase marketing


DAY 1 ADDITIONAL ASSISTANCE:

7:00 PM – 9:00 PM

Vendors and Inspire a Nation staff will be available by web meeting to offer additional assistance and support. Each vendor will have a specific web meeting classroom.


DAY 2 TRAINING STATIONS

Note: All training times are CENTRAL TIME! Please adjust based on your local time zone.

(Example: 9 AM Central = 10 AM Eastern, 8 AM Mountain, 7 AM Pacific)


STATION 7:

8:00 AM – 8:50 AM

How to locate, interview, hire, and onboard agency staff members

Hiring, Training, and Accountability are one of the most important leadership-controlled aspects of operating an agency. Our program provides an Employee Handbook, Staff Training Guide, Staff Activities Checklist, and other resources that help with Staffing, Training, and Accountability.


STATION 8:

9:00 AM – 9:50 AM

The Marketing Tasks of the New Customer Onboarding Process:

The way you onboard a customer will establish the foundation of the entire relationship. An excellent new customer process will increase premium, increase policies, increase retention, increase referrals, and make customer service more efficient.



STATION 9:

10:00 AM – 10:50 AM

The Marketing Tasks of the Endorsement Process

85% of all incoming calls and emails in an insurance agency are some form of endorsement or policy change request. Admin focused tasks such as the Endorsement Process can be time and sales quicksand in an insurance agency if the agency does not have a defined process and accountability standards that make admin and service work revenue-producing tasks in the agency, not just time and sales quicksand tasks.


STATION 10:

11:00 AM – 11:50 AM

The Marketing Tasks of the Claims Process

The Claims Process should be more than just a touchpoint, it should be a process that will increase premium, increase policies, increase retention, increase referrals, and make the customer feel informed, safe, and protected.


STATION 11:

1:00 PM – 1:50 PM

The Retention Workflow Process

Retention is the wealth-building foundation of an insurance agency. It is more than re-quoting to find a cheaper price. This session looks at preparing and reviewing customer records for an upcoming renewal, requesting updated information from customers to verify loss runs, worker’s comp info, employee salaries, etc.


STATION 12:

2:00 PM – 2:50 PM

The Marketing Tasks of the Policy Review Process

A good policy review process should be a process that not only protects the agency from an E&O complaint, but increases premium, increases policies, increases retention, increases referrals, and adds value to the customer/agency relationship.


STATION 13:

3:00 PM – 3:50 PM

How to buy or sell an insurance agency

This training will overview what an agency needs to do to prepare to acquire another agency, and what an agency leader needs to do to prepare to sell or merge the agency with another agency.


STATION 14:

4:00 PM – 4:50 PM

Final Q & A and Close

After two days of training, demonstrations, and implementation, you will have questions. The final station of the workshop will allow you to ask the questions that not only you but every other Fix My Insurance Agency Online Workshop attendee has on their notepad or in their head.


To register for the workshop

https://attendee.gotowebinar.com/register/7500465211842108429






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PO Box 2115, Mansfield, TX 76063


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