The Birthday Contact Process - 200 years of proven marketing success
Every agent wishes they could find THE magic marketing process. The one process that will keep new prospects flowing into the agency and current customers happy and referring their friends.
Ever since postage stamps were commissioned in the early 1800's, birthday mailings have been used to keep in touch with customers and prospects.
Technology has made it much easier and more affordable than ever for businesses to reach out to their customers and prospects in a variety of ways, postal mailing is no longer the only option, yet less than 5% of all agencies have a consistent birthday contact process.
Technology is also increasing the overall effectiveness of a personalized birthday contact process, especially with younger customers. Many customers are using on-line technology to shop for insurance, pay their bills, and make changes to their policy. A call from a live person on an important day like their birthday could be the only real human interaction some customers have with an insurance professional for years at a time.
As we all know, the more assets you acquire the more detailed the conversation becomes with those that help support and protect your assets. Having the birthday wish conversation could be the very reason they call you or your agency when they are ready to talk versus calling someone else.
If you talk to the top sales people from the last 50 years you will hear one common conversation: their best sales year was also the year they worked their birthday process the best.
From Zig Ziegler, to Tom Hopkins, to Joe Gerard (According to the Guinness Book of World Records he was the world’s #1 salesperson for 12 straight years) they all give credit to a consistent birthday contact process as one of the major tools in their marketing arsenal.
A good captive agency closes somewhere around 20% of their qualified prospects. Without a good birthday contact process the 80% that they don't close will only hear from the agency when it is time to try and sell them a policy, and that is only if they have a good re-quote process
A good independent agency has a close rate somewhere around 40%. 60% of their prospects walk out the door without a product.
A good birthday contact process gives the agency another opportunity to put their name in front of not only their current customers, but the prospects that they did not close.
Here are just a few of the benefits of a good birthday contact process:
Keeps your agency’s name in front of a large audience of customers, prospects, and contacts
It’s a proactive, value based, out bound campaign
Shows your agency takes a personal interest in it's customers, prospects, and contacts
Shows your agency is efficient and organized
Helps SEO – many people Google you or your agency after they receive a birthday message
Is a comfortable call for the agent and/or staff to make
Can give the agency an emotional lift
If properly automated it usually has a tremendous ROI
Often the conversation leads to a quote or sales opportunity
Now is the time to get your agency's birthday contact process in order!
Current Inspire a Nation Members -The Birthday Contact Process video with training aids and attachments is posted in the Video and Document Library - Biweekly Training 08/08/11.
Starting 08/01/2011 a complete table of contents and access to the the Video and Document Library can be located on our new www.inspireanation.org website.
Non Members - You can purchase the Birthday Contact Process as a Pay Per Training Video. This is a great way to access individual training videos, job aids, scripts, step by step checklists, and more. www.inspireanation.org
This comprehensive training video teaches you how to make the Birthday Contact Process a marketing tool with a tremendous ROI. It teaches you the: benefits of the process, how to automate the process, how to manage birthday data, the best automated tools to use, the contact time lines, what scripts produce the best results, how to use it with social networking tools, and step by step screen captures that show you how to setup of an auto-dialer campaign, predictive dialer campaign (live call campaign), auto responder – drip email campaign, text message campaign and more.
Click here to purchase 'The Birthday Contact Process"
Only 50 Non-Inspire a Nation members will be allowed to purchase the Birthday Contact Process training, so order right away!