The 15 Best Insurance Agent Marketing Campaigns to Close Out the Sales Year
Here are some interesting facts you might not be aware of:
September through December is a critical time for insurance agencies and their marketing efforts.
The two peak seasons for auto sales occur during the spring, from March through May and September through November.
The end of the peak season for New Homeowner Sales is August and September, which means intelligent agencies should continue and possibly increase their homeowner insurance marketing since most other agencies are slowing down and coasting until the end of the year.
September is Life Insurance Awareness Month.
August through October have had the highest rate of childbirths for the last 16 years. Childbirths and a New Baby in the house are primary insurance shopping triggers.
MEDICARE AND MEDICARE ADVANTAGE
Does your agency sell Senior Products such as Medicare and Medicare Advantage? According to the AARP, 10,000 baby boomers are turning 65 every day, which is expected to continue into the 2030s. This means that nearly seven baby boomers are turning 65 every minute.
Does your agency offer health insurance? Here is a partial list of health awareness campaigns that run starting in September:
Pain Awareness Month
National Cholesterol Education Month
Blood Cancer Awareness Month
National Childhood Obesity Awareness Month
National Prostate Cancer Awareness Month
National Sickle Cell Awareness Month
Ovarian Cancer Awareness Month
Does your agency sell Commercial Insurance? January is the primary month for new start-up businesses to incorporate. Based on the average commercial insurance sales cycle, those businesses will start shopping for their insurance three or four months out, September through December!
STAFF AND TEAM MEMBERS
What about agency staff and team members? Is September through November a productive time for them?
Task-management software company, Redbooth, announced intriguing new research in 2018. Compiled over four years, the data revealed that the average worker is more productive in autumn. The average worker is 20 percent more productive in autumn than in the winter (11 percent more productive during the same timeframe than in spring and 7 percent more productive than in summer). The study also found that the most productive months of the year are September, October, and November.
DON’T WAIT UNTIL JANUARY AND FEBRUARY TO RAMP UP MARKETING
Most agencies wait until January and February to ramp up the marketing, but if they just did a little research, they would see that January and February are literally the slowest insurance sales months of the year for almost every major type of insurance, whereas September through November rank first or second in sales in virtually every area of insurance.