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The 15 Best Insurance Agent Marketing Campaigns to Close Out the Sales Year

Tue, September 21, 2021 8:55 AM | Billy R. Williams, PhD. (Administrator)

The 15 Best Insurance Agent Marketing Campaigns to Close Out the Sales Year


Here are some interesting facts you might not be aware of:

September through December is a critical time for insurance agencies and their marketing efforts.


AUTO INSURANCE

The two peak seasons for auto sales occur during the spring, from March through May and September through November.


HOMEOWNERS INSURANCE

The end of the peak season for New Homeowner Sales is August and September, which means intelligent agencies should continue and possibly increase their homeowner insurance marketing since most other agencies are slowing down and coasting until the end of the year.


LIFE INSURANCE

September is Life Insurance Awareness Month.


CHILDBIRTHS

August through October have had the highest rate of childbirths for the last 16 years. Childbirths and a New Baby in the house are primary insurance shopping triggers.


MEDICARE AND MEDICARE ADVANTAGE

Does your agency sell Senior Products such as Medicare and Medicare Advantage? According to the AARP, 10,000 baby boomers are turning 65 every day, which is expected to continue into the 2030s. This means that nearly seven baby boomers are turning 65 every minute.


HEALTH INSURANCE

Does your agency offer health insurance? Here is a partial list of health awareness campaigns that run starting in September:

Pain Awareness Month

National Cholesterol Education Month

Blood Cancer Awareness Month

National Childhood Obesity Awareness Month

National Prostate Cancer Awareness Month

National Sickle Cell Awareness Month

Ovarian Cancer Awareness Month


COMMERCIAL INSURANCE

Does your agency sell Commercial Insurance? January is the primary month for new start-up businesses to incorporate. Based on the average commercial insurance sales cycle, those businesses will start shopping for their insurance three or four months out, September through December!


STAFF AND TEAM MEMBERS

What about agency staff and team members? Is September through November a productive time for them?

Task-management software company, Redbooth, announced intriguing new research in 2018. Compiled over four years, the data revealed that the average worker is more productive in autumn. The average worker is 20 percent more productive in autumn than in the winter (11 percent more productive during the same timeframe than in spring and 7 percent more productive than in summer). The study also found that the most productive months of the year are September, October, and November.


DON’T WAIT UNTIL JANUARY AND FEBRUARY TO RAMP UP MARKETING

Most agencies wait until January and February to ramp up the marketing, but if they just did a little research, they would see that January and February are literally the slowest insurance sales months of the year for almost every major type of insurance, whereas September through November rank first or second in sales in virtually every area of insurance.



Starting Again in January 2022, Active Member Agency Virtual Training: The 1st and 3rd Thursday of the month at 12:00 PM Central (1 PM Eastern, 11 PM Mountain, 10 AM Pacfic).

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